LESSONS FROM NATURE FOR WEBSITE DESIGN

What Website Design Can Learn from the Changing Season

Fall is here! It’s that glorious season when we trade iced coffee for hot lattes, dig our sweaters out of storage, and pretend we’re okay with how early it’s getting dark. It’s also the perfect time to audit and refresh our websites.

Nature has a whole system for renewal. And the good news is that we can borrow a few of her tricks! Here’s what your website can learn from the changing seasons:

1. Let go of what no longer serves you
   In nature, trees don’t cling to dead leaves; they let them go. Your website should do the same. Take time this season to audit your content and design. Are there outdated blog posts, broken links, or features that no longer fit your brand? Is your visual style still aligned with your current goals?

   Clearing away the old not only improves performance but also helps visitors see your message more clearly.

   Pro tip: Check your analytics to identify underperforming pages and help you decide whether to refresh, merge, or archive them. Not tracking analytics? Now’s a great time to start!
   

2. Take time for reflection
   Fall may look like an ending, but it’s really about preparation. Beneath the surface, roots grow stronger and the soil replenishes. For your website, this is a great time to take a step back to reflect on what’s working and what isn’t, and lay a solid foundation for what’s to come. Consider:

   • How well does your website convert visitors?

   • Is your navigation intuitive?

   • Does your branding still feel authentic?

   • Is your website accessible?

   This reflection phase is your chance to plan strategically for the next season of growth whether that’s a redesign, a refreshed content strategy, or added accessibility features.
   

3. Plan for new growth
   Spring might feel far away, but the best growth starts with careful preparation. Once your site is decluttered and your goals are clear, start setting the stage for renewal. Update your design elements, streamline your user experience, and look for ways to make your site faster, cleaner, and more engaging.

   Consider how your website can evolve to meet new technologies and user behaviors. Make sure your website looks great and functions well on mobile. Just like nature adapts each year, your digital presence should continuously evolve to stay vibrant and relevant.
   

4. Show off a little
   Nature doesn’t hold back, especially in the fall. Those vibrant reds, golds, and oranges aren’t shy, and your website shouldn’t be either. This season is a great reminder to infuse your design with a little personality and don’t be afraid to brag a bit.

   Visitors to your website want to get to know you. They want to know about the person/team behind the brand. They also want to see proof of how awesome you are. Since 85% of people trust online reviews as much as recommendations from friends and family, include client testimonials on your website. 
   

5. Embrace the beauty of change
   Nature teaches us that change is something to embrace. It’s even been called beautiful. A website that never changes eventually loses its spark. Regular updates keep your audience engaged, improve SEO, and show that your brand is active and attentive.

   By aligning your web strategy with the natural rhythm of the seasons, you create space for both reflection and innovation, ensuring your online presence grows stronger year after year.

This fall, take a cue from nature and refresh your website. Need some help? This is what we’re here for! Learn more HERE.