6 WEBSITE RESOLUTIONS YOU CAN ACTUALLY KEEP

Every January, businesses set the lofty goal of overhauling their websites. This is the year for a full redesign, a new content strategy, maybe even daily blogging.

This is the year, right…?

But just as with so many other resolutions, as the months go by, those big goals tend to slip down the to-do list.

So this year, skip the all-or-nothing approach. 

Instead, focus on simple, sustainable website resolutions that deliver real results over time. Small, consistent improvements — like updating your content, optimizing for SEO, and refining your user experience — can have a powerful impact on how your site performs and how visitors engage with it.

Here are a six realistic website goals you can actually keep all year long:

1. Update your portfolio each month
Your portfolio is one of the best ways to showcase your expertise and attract new clients. Yet it’s easy to forget about once projects are wrapped.

Make it a habit to review and update your portfolio every month. Add new projects, refresh older descriptions, and remove anything that no longer reflects your current style or services. These small updates keep your site looking fresh and help search engines recognize your content as active and relevant.

2. Write one blog post a month
Consistency matters more than frequency. Just one thoughtful blog post each month can strengthen your SEO, position you as an expert, and give you valuable content to share on social media.

Write about what your audience cares about: tips and tricks, inspiration, project spotlights, industry updates, or answers to common client questions. Over time, this builds authority and encourages visitors to keep coming back.

3. Run a quarterly content audit
Outdated content, broken links, or underperforming pages can quietly hurt your site’s credibility and performance. Set aside time each quarter to run a quick content audit.

Look for:

• Pages with declining traffic or engagement

• Outdated pricing, project info, or images that need an update

• Opportunities to improve SEO with refreshed keywords and meta descriptions

• Regular audits ensure your website stays relevant, polished, and easy to navigate, all key parts of a positive user experience

4. Analyze your data to understand user behavior
Your website analytics are one of your most valuable tools for improvement. Reviewing your data monthly helps you see what’s working and what’s not.

Look at metrics like:

• Which pages users visit most

• Where visitors drop off or bounce

• What devices people use to browse your site

If you aren’t currently tracking your analytics, then resolve to start this year. These insights can guide smarter decisions about your layout, calls to action, and overall design. The more you understand how people use your website, the better you can serve them. Not sure where to look? Reach out to your developer and they should be able to help.

5. Improve mobile-friendliness and user interface
More than half of all web traffic now comes from mobile devices, so a mobile-friendly, intuitive design is essential.

Start by reviewing how your site looks and functions on different screens. Are buttons easy to tap? Is the text readable without zooming? Do images load quickly? Even small tweaks to layout, color contrast, and navigation can make a big difference in engagement and conversions.

Enhancing your user interface doesn’t always mean a full redesign. Often, the fix is about streamlining visuals, improving accessibility, and creating a smoother flow for visitors.

6. Refresh visuals and copy twice a year
A website doesn’t need a complete overhaul every year, but it does benefit from regular touch-ups. Updating imagery, rewriting headlines, updating body copy, or refreshing your color palette can make your brand feel current and engaging.

Twice a year, do a quick review: Does your site still reflect your brand’s tone, goals, and target audience? If not, it’s time for a refresh!

A great website comes with steady, intentional progress that grows with you. By committing to a few of these realistic website resolutions, you’ll see improvements in performance, user experience, and engagement all year long.

Ready to start? The team at RB Collaborative can help you plan and implement these updates so your website continues to grow with your business.

Let’s make this the year your website truly works for you!