IS YOUR WEBSITE READY FOR 2026?
New year, new you! Or at least maybe a new website.
The new year is right around the corner, and with it comes new goals, new opportunities, and new customer expectations. Your website should reflect that! You want it to show where your business is going, not just where it’s been.
If your site hasn’t had a refresh in a while, now’s the time to take a closer look. Here are 10 signs your website might be due for a redesign [and how updating it can help you start 2026 strong]:
Your website looks dated
Design trends evolve quickly, and first impressions matter. If your site still looks like it was built years ago, visitors may assume your business is outdated, too.Ask yourself: Do the colors, fonts, and layout still feel modern and on-brand? If not, a visual refresh can instantly boost credibility and trust.
It’s not mobile-friendly
Over half of all web traffic comes from mobile devices. If your site doesn’t adjust smoothly to different screen sizes, you’re losing both visitors and Google rankings.Pull up your site on your phone. Do you have to pinch and zoom to read text or click buttons? Are the pictures oddly sized? Is the text all over the place? If so, it’s time for a redesign with responsive, mobile-first design in mind.
Your website is running slow
Users expect pages to load almost instantly. At best, a slow website frustrates visitors. At worst, it’s losing you customers and can even hurt your SEO rankings.Run a quick speed test on both mobile and desktop. If pages are loading slowly [they should load within two seconds], a redesign can help optimize performance and improve load times.
It doesn’t feel inclusive
Are you finding that your website isn’t reflecting you and your team’s commitment to DEIB? That’s a common problem! Some quick fixes are to adjust your copy and language to remove exclusionary language, and source photos that show the diversity you embrace.But sometimes, the problem is deeper. The structure and navigation of your website could be a barrier from both a cultural and accessibility standpoint. Your copy and visuals may need a complete overhaul to be truly inclusive. In these cases, a redesign is necessary.
If possible, ask someone outside your family and company to review your website objectively. If you’re looking to be more inclusive of certain groups, do your best to find someone in that group to review your website and offer their candid feedback.
Your brand has evolved
Your website should reflect who you are now. Maybe your services have changed, your logo has been updated, or your ideal customer has shifted.Be honest: Does your current site speak to the clients you want to attract in 2026? If not, a redesign can realign your digital presence with your current goals and audience.
You’re not getting the results you want
Your website is supposed to work for you. If leads, sales, or engagement have dropped off, it might not be a business problem. You may just have a website problem.Look at your analytics. Are visitors bouncing quickly? Are they looking around and lingering, but still not taking action? Modern design strategies and clear calls-to-action can make a big difference.
Your website isn’t easy to update
If you dread adding a new blog post or adding a new team member bio because your website platform is hard to use, it’s costing you in more ways than one.Ask yourself how easy it is to make small changes. Can anyone on the team do it, or just the IT specialist? A new design on a user-friendly platform like Squarespace can make content management simple again.
Your SEO has slipped
Search engine algorithms and best practices change every year. It is constantly evolving. If your site hasn’t been optimized lately, it might be falling behind in rankings.Take a moment to Google your business and see where you show up. If your visibility has dropped, a redesign that includes modern SEO strategy can help you reclaim your spot.
It doesn’t reflect current accessibility standards
An accessible website is no longer considered just good practice. It is essential. If your site isn’t easy to navigate with assistive tools or lacks color contrast, it could be excluding potential customers.Can users navigate your site with a keyboard or screen reader? A redesign can ensure your site meets current accessibility guidelines and creates a better experience for everyone.
It just doesn’t feel “you” anymore
Sometimes you’ve simply outgrown your website. And that’s ok!Maybe your business has expanded, your audience has shifted, or your design just doesn’t capture your energy anymore. Your website is a living, breathing thing, and should evolve with you and your business.
Ready for a Fresh Start?
Your website is often the first impression people have of your business, and 2026 is the perfect time to make it shine. A modern redesign can help you:
Attract the right clients
Improve site performance and SEO
Strengthen your brand identity
Build trust and credibility
Let’s make sure your website is ready for 2026. CONTACT US today to start planning your website redesign.