WHY YOUR WEBSITE NEEDS A BLOG

We know, we know. 

Everyone has a blog. And not everyone who has a blog is good at it. Some of them, frankly, aren’t really interesting or helpful. 

If you don’t have a blog, there’s probably a good reason. Maybe you don’t consider yourself a writer. Maybe your to-do list is a mile long and “write blog posts” is all the way at the bottom. Or maybe you just aren’t sure what you’d even write about.

But here’s the thing: a blog is one of the most powerful tools you have to grow your business, boost your website’s visibility, and build trust with your audience. Why? 

1. Blogging helps people find you
   You spend a lot of time, money, and effort getting your name out there. The constant outreach is necessary, but it’s a lot of work! Make things easier on yourself by creating more ways for people to find you instead of you always having to reach out to them.
   
   Enter SEO! Google’s purpose is to connect people with the most relevant, helpful content for what they’re searching. A regularly updated blog gives search engines more content to index, which means more chances for your site to show up in search results.
   
   For example: if you’re a bakery and you write a blog post about “Where to find the best sourdough on the North Fork,” you’ve just created an opportunity for someone searching for that to land on your site. And maybe they’ll stay for the bread.

2. It positions you as an expert in your field
   Sharing your knowledge, even in short and simple posts, establishes you as someone who knows what you’re doing. You don’t have to write a dissertation every time. In fact, please don’t. Just talk about what you do, how you do it, and what your customers ask you all the time.
   
   Whether you’re a landscaper explaining seasonal garden care, a therapist talking about managing burnout, or a bookkeeper breaking down tax deadlines, your blog is a place to show people why they should trust you.

3. It’s a chance to tell your story your way
   People don’t buy from businesses; they buy from other people. Blogging gives you a chance to share your values, the story behind your business, and the things that make you different.
   
   You can use your blog to highlight client wins, answer FAQs, talk about mistakes you’ve made and lessons you’ve learned, or share behind-the-scenes looks at how you work. It builds connection, and that connection builds loyalty.

4. It keeps your website alive
   A website that never changes starts to look a little dusty. Regular blog posts signal that your business is active, engaged, and still serving clients. It shows that you care enough to stay up to date, which goes a long way with both your audience and search engines.

The good news is that you don’t need to post every day and you don’t need to write 2,000-word essays. Start small. Add a good photo or two. Aim for consistency. And if writing isn’t your thing? There are people [👋 hi] who can help you turn your ideas into posts that build trust and add value.

Remember: Your blog doesn’t have to be perfect. It just has to exist.