YOUR WEBSITE SHOULD LOOK LIKE YOU
Have you ever noticed how good it feels to be around people who are just themselves? And how much better it feels to drop the mask and just be yourself?
Think about some of your favorite memories. While there’s a time and place for polish, we tend to look back most fondly on the real things — laughing until it hurts with old friends, pulling together during tough times, figuring out how many people it takes to build a campfire that actually lights…
It’s refreshing when people stop trying too hard and are comfortable in their own skin, and it makes you feel like you can relax and be yourself too.
That kind of authenticity is where the magic lives — in life, brands, and even websites!
People are drawn to businesses that feel real. When your brand shows up with personality and confidence, it builds trust, sparks curiosity, and makes people want to stick around. And the best place to showcase your unique personality is on your website! Your website doesn’t just tell people what you do; it shows them who you are.
How does that work in practice?
Here at RB Collaborative, we start our website design process by inviting small business owners to reflect on who they are and what makes them shine. Our intake form is full of questions designed to spark imagination, introspection, and a little bit of bragging [in a good way].
Here are a few of our favorites:
What do you absolutely do better than your competition?
This one’s tricky for a lot of business owners to answer, but it’s essential. So many entrepreneurs struggle to articulate what makes them different, but naming your edge is where the real branding begins. Your website should showcase your superpowers, not just your service list.
What do you love about what you do?
This answer often reveals your true purpose. Passion is contagious, and your audience can feel it. Whether it’s helping people feel confident, solving tricky problems, or making someone’s day easier, this question helps uncover the heart and soul of both you and your business. Once we have that, we can make sure your website reflects that passion.
How do you want visitors to feel on your website?
Do you want them to feel calm and grounded? Excited and inspired? Seen? This emotional insight guides everything from colors to your photography to layout to copy.
A big thing that we focus on is making sure your website branding reflects you, not just your industry.
In a recent blog, we talked about the power of color and how standing out can be the most professional move you make. If all of your competitors are using the same language, the same colors, and the same layouts, “professional” crosses the line into “boring and forgettable" really fast. There is something to be said for industry-specific branding, but when it comes down to it, sometimes the unexpected is exactly what you need to get ahead. We’re still thinking about that hot pink real estate sign!
In a sea of conformity and performance, individuality is a winning strategy. So don’t be afraid to be specific, weird, and wildly you.
Because your ideal clients? They’re looking for exactly that.
Ready to build a website that looks and feels like you? Let’s do it! We’ve built websites that are bold and punchy, soft and soulful, quirky, minimalist, moody, playful… you name it. Contact us to schedule your free consultation.
