SEAL THE DEAL THIS GIVINGTUESDAY
Wait, GivingTuesday already??
It feels like 2025 just started and yet the fall giving season is almost upon us! And GivingTuesday is one of the biggest opportunities of the year for nonprofits to rally support. On Tuesday, December 2, people around the world will come together in generosity to give their voice, time, talents, and treasure to the causes they care most about.
Over the years, we’ve helped nonprofits prepare for this day through email campaigns, social media strategies, and communications planning. But at the end of the day, no matter how compelling your outreach is, your website is the final stop. It’s where excitement turns into action [or not].
With the right preparation, your website can bridge the gap between someone who wants to give and someone who actually does it.
How to Make Your Website GivingTuesday-Ready
Create a dedicated landing page: Don’t bury GivingTuesday info under layers of menus. A clear, dedicated page makes it easy for supporters to find details, get inspired, and get involved.
Use a clear call-to-action: Be specific about what you want people to do: donate, sign up for your email list, share your mission, volunteer, etc. Clarity drives action.
Offer a variety of ways to get involved: Not everyone can give financially, and that’s okay! Highlight other ways to contribute, like volunteering, peer-to-peer fundraising, or sharing your message on social media. Include volunteer sign-up forms and direct links to your socials so supporters can easily amplify your work.
Highlight corporate matching: Help your donors make their giving go further. Include a tool or widget that helps supporters check if their employer matches donations and give them the info they need to submit the match to their company.
Share impact stories: Data matters, but stories move hearts. Use photos, short videos, or quotes from those you’ve helped to show the tangible difference donations make.
Be specific about impact: Supporters want to know their contribution makes a difference. If you can, explain how funds are used [For example: $100 provides clean water for 10 people for a year or $50 supplies a child with school materials for the semester.] If a direct dollar-to-impact breakdown isn’t possible, share broader outcomes like the number of people served each year, community programs strengthened, or long-term changes your work makes possible. The more concrete and transparent you are, the more trust you’ll build.
Keep the journey smooth [and grateful]: Ensure the process is seamless, mobile-friendly, and includes an instant thank-you message. Gratitude keeps supporters engaged beyond GivingTuesday.
Driving People to Your Website
A great GivingTuesday landing page only works if people actually see it. In the weeks leading up to December 2, make sure you’re pointing supporters to your site through:
Social media: Share countdown posts, behind-the-scenes videos, and impact stories that link directly to your GivingTuesday page.
Email campaigns: Remind your list early and often, with clear buttons that send people to your landing page.
Direct donor outreach: Reach out personally to your top supporters. A quick message or call can make all the difference.
Start Now Because December Comes Up Fast
Here’s the key: don’t wait until Thanksgiving to start.
Successful GivingTuesday campaigns take planning, and your website is central to that success. December sneaks up quickly, so now is the time to build your page, craft your calls to action, and map out your outreach.
To help, we’ve created a FREE GivingTuesday Guide with a simple timeline, practical tactics, and inspiration to make this year your most impactful yet. Get the guide HERE.
